Who are we?
Arli Group, Hemsson and Luxform Global will continue under a new name in the course of 2024. A new name that serves as the connecting factor between our brands. We’re talking about Luxform, Fairybell, Christmas United, Ted Sparks, Cinderella, Damai, DDDDD, Joarz, and Seahorse. A name that tells more about who we are as an organization and what we aim to offer to you as a retailer and your customers.
Why the Dutch Home Company?
Dutch because we have Dutch roots, and that is something we are proud of. We stand for quality and reliability. But also for innovation, engagement, and tradition.
Home because we understand how important home is to someone. Not just a safe place, but also the place where you share joy and sorrow with others. Home because it’s about coziness and finding happiness in big and small things. A home that you want to share with others.
Company because it aligns with our international ambition. We want to be recognized worldwide as a leading Dutch organization in the field of home & living. We can achieve that ambition. We have the brands, the knowledge, the resources, and the people to make a difference.
Company also means being in good company for us. And it doesn’t matter if you work for our brands or with our brands.
Active in more than 25 countries
The Dutch Home Company is a Dutch enterprise that is primarily active in Europe and, for the past two years, in the United States. Over the years, the Dutch Home Company has built a strong reputation in the field of home & living with its brands. Brands that belong to the portfolio include Cinderella, Luxform, Fairybell, DDDDD, Ted Sparks, Damai, Christmas United, Joarz, and Seahorse.
With these brands and products, we enable people to find happiness at home. Within our vision, happiness lies in big and small things. Waking up in your own bedroom after a vacation with a delightful bedroom fragrance from Ted Sparks or turning over in bed with a duvet cover from Cinderella for a sense of comfort and warmth. But happiness also lies in enjoying a warm summer evening in a atmospheric garden, illuminated by Luxform solar lights or the velvet bathrobe from Seahorse that you put on during Sunday morning breakfast.